One thing that I see bloggers struggling with a lot is figuring out what they should write about and when they should post. I struggled with this problem for a while when I first started this blog, too.
At first, I struggled because I would wait to write my blog post until it was time for a new post to go up. So there I was, time to put up a new post, and I didn’t even know what I wanted to write about. So I’d have to brainstorm a topic, write the post, find the photos for it, make the graphics, and post it. All at the last minute.
When I started keeping a notebook with me to write blog post topic ideas in as soon as I thought of them, it obviously became easier to come up with new post ideas. And then I started planning out my posting schedule and writing my posts ahead of time.
As you may know, I’m a HUGE fan of planning, so this system worked well for me. I even created a printable content calendar (which you can access at the end of this post!).
So, here’s the super simple way I plan out my blog posts:
– I decided on my blogging days + topics.
Right now, I publish 3 blog posts per week – on Mondays, Wednesdays, and Fridays. I (try to) alternate the topics I blog about, although it doesn’t always work out perfectly. Unplanned things can pop up and that’s okay.
So the first thing you want to do is figure out your own blogging schedule if you don’t have one already. There’s no magical number of posts you need to publish per week since we’re all different and life happens. But I would say you should at least aim for once a week to keep your blog active and give your readers something.
I also like to plan out my newsletters for my email subscribers as well. So below the dates of my blogging schedule, I write down the dates that I’ll be sending out emails – every Saturday. I highly recommend doing this as well so you’re never stuck on what to send them.
After you come up with some sort of schedule, just write down the dates that you’ll be publishing posts and sending newsletters that month. You can color coordinate them if you want to dedicate certain days to certain topics or certain blog series. Whatever works for you!
– I come up with blog post ideas!
Now I go through my never-ending (knock on wood) list of blog post ideas and decide what to write about and when. I choose which posts based on what seems most relevant to me at the moment, and what I think my readers would enjoy.
Sometimes I come up with ideas on the fly if something is going on in my life that I think might be relevant to my readers.
I also get a lot of ideas by sending out surveys to my newsletter subscribers to see what kind of blog posts they’d like me to write. I ask them what they’re struggling with, what topics they’d like to see me write about, etc. This has given me SO many ideas for posts I’ve already published, and posts I have planned for the future.
If you need help coming up with blog post ideas, you can check out my long list of 150 blog post ideas!
You can also come up with ideas by:
- Thinking about things you, personally, are going through.
- Thinking about what your family/friends/co-workers ask you for advice about.
- Listening to your readers (the emails they send you, what you see them post about on social media, etc.).
- Expanding on some of your most popular posts.
– I highlight them and check them off as I go.
Okay, so when I’m finished WRITING a post, I highlight it to know it’s written. And when I actually PUBLISH it, I cross it off with a pen/marker. Easy-peasy. It (obviously) helps me keep track of what I need to write next, what I’ve already published, etc. 😉
Download the editorial calendar!
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How do you plan out your blog posts?