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Okay, so I wrote a whole “Ultimate Pinterest Guide for Bloggers” a while back, full of the complete step-by-step process that took me from 500 monthly blog page views to 93,000 monthly blog page views in just over a month. And today I wanted to share more of my Pinterest tips!
Pinterest is definitely a unique form of social media. People use it as a search engine to find info on different interests – from fashion to party planning to
But as bloggers, we still need to treat it like other social media platforms – we need to set up our profile correctly, post regular content, figure out ways to increase engagement, and grow our following. We can’t just set it up, pin our posts, and forget about it.
And just like any other social media platform, there are tips and tricks to help you master it. So, today I thought I’d share the 5 BEST tips to help you get more blog traffic from Pinterest!
1- Make sure your profile is in order.
The first step toward getting more blog traffic from Pinterest is making sure that your profile is in order. Here are the ways that you can do that:
- Make sure you’re using your name or the name of your blog so people immediately know who you are.
- Make sure you have a business account set up so you can analyze your engagement, set up rich pins, and more.
- Make sure your boards are categorized well – use keywords in the titles and descriptions.
- Make sure you have a profile picture, a good bio, and a link to your blog. Let people know exactly what you do and why they should follow you!
2- Make sure your pins are on point.
Like I said before, Pinterest is similar to a search engine. When someone searches for something, they’re presented with the top pins using the keyword(s) that they were looking for. So, you have to make sure that your Pinterest descriptions include relevant search terms. You want to make sure that your images include descriptions that make it clear exactly what your blog post is about. If you’re writing about Pinterest and blogging, make sure your description uses those terms! You can also use relevant hashtags, too.
It’s also been clear for a while now that long “portrait” images (like the one above) are the best performing images on Pinterest. I’m SO surprised at the number of blog posts I come across that don’t have a Pinterest graphic in them. Make sure that you’re making Pinterest graphics for each of your posts because you’ll get more shares from them! Include the title of your blog post so people know what the pin is about right away – it’ll grab their attention and they’ll be way more likely to click on it.
It’s super easy to make a template that you can use for each post. Canva even has templates that you can use to create them for free, without downloading Photoshop or another photo editing app.
3- Get active in group boards.
Group boards are the best way to allow your pins to be seen by people outside of your followers. If you don’t know what group boards are, they’re Pinterest boards that allow multiple people to pin to them. If you can find active group boards in your niche, you should definitely join them.
There are two ways that you can find active group boards. First, you can go to the profile of another blogger in your niche and see what group boards they’re in. Second, you can use the search bar to find boards with your niche in the title, like “fitness group board.” Most boards will have rules and instructions in the description that tell you how to join. If there are no instructions, the board might not be open to new members.
4- Schedule. Your. Pins.
If you’re not using Tailwind, you’re not using Pinterest to its full potential. It has been a massive game-changer for so many bloggers, including myself. It can really boost your following and your page views. Tailwind is the only Pinterest scheduling tool approved by Pinterest. You can use it to send out a good amount of pins each day on autopilot, and Tailwind will post them at the optimal times for you. You can also use it to loop your pins, analyze your growth, join Tailwind Tribes (sort of like group boards), and more. I cannot say enough good things about Tailwind.
Scheduling my pins is the single biggest thing that I did to grow my following to the 31,000+ Pinterest followers that I have today. The first month I started scheduling them, I immediately saw a huge boost in my followers and page views. So if you’re someone who’s been reluctant to invest in Tailwind, I really encourage you to just give it a try for one month. You can actually schedule your first 100 pins for free if you use this link here! That way, you can personally see the effect that it can have on your blog before you decide to purchase a plan.
5- Pin manually, too.
While scheduling your pins
Spending just 15-30 minutes manually pinning each day should be enough. I also want to point out that when I’m manually pinning, it’s always other bloggers’ content. If you’re constantly posting tons of pins from your blog and no one else’s, it seems spammy and Pinterest doesn’t like spam. While promoting your own blog is important, you should be adding in a healthy mix of other people’s content as well.