Bloggers are constantly looking for more traffic, right? And I feel like lifestyle bloggers usually get most of their traffic from Pinterest. So it’s no wonder that we’re always trying out new things, and finding new ways to use Pinterest to boost our traffic.
A little background: Since I created a Pinterest account for my blog (back in March) my follower count had topped at around 20 followers – embarrassing, right? But in just over a month, that number skyrocketed up to over 2,700 followers. And along with that, the page views on my blog skyrocketed too! From about 400-600 a month to over 93,000 a month.
Here’s a glimpse at my Pinterest analytics growth over the course of August:
I’m not saying this to brag, I’m saying this to simply tell you how much Pinterest could possibly help you if you follow the tips below.
I didn’t take any courses for this, I just started trying out some new things. I paid attention to what was working for me, stopped doing things that weren’t helping, and did a bit of Googling. 😉 I thought I’d share the things that helped me with this huge growth, in the hopes of helping you experience it too! So here are super helpful, actionable steps you can take to grow your blog using Pinterest.Here are some simple steps you can take to grow your blog with Pinterest! Click To Tweet
Getting your profile ready
– Switch to a business account.
Before you do anything else, switch your profile over to a business account. This way, you have access to Pinterest Analytics (which I used to get that handy-dandy screenshot up above!) and you have the option of paying to promote your pins. You can switch to a business account here. Just follow the steps!
– Create a board for your blog.
If you don’t have one, create a board for your blog. This is super helpful for a couple of reasons. First: you have a whole board devoted to promoting your blog! Second: if someone finds you on Pinterest, they can just click on this board to get an idea of what your blog is all about.
Also, pin all of your blog posts to this board as soon as you publish them. Then re-pin them to any other relevant boards that they fit with. This will give you a few re-pins right when you publish your new posts!
– Brand your profile + attract your target audience.
Okay, so I’m not the best with this one yet. I’ve been working on my branding, though. Basically, you want your Pinterest profile to give off the “vibe” or personality of your blog, and the vibe that you’re trying to give your audience. Your brand is who you and your blog are.
The best example of this that I can think of is Allison over at Wonderlass. I feel like she’s the Queen of Branding. I mean look at her website, then look at her Pinterest profile. See what I mean? Branding will attract your target audience. P.S. you can take her Strong Brand Mini Course here for free!
Another thing that might help is following your target audience. Follow people who might be interested in your blog, and they might follow you back. You can do this by looking at who’s following fellow bloggers in your niche. This could potentially gain you traffic and new readers.
– Fill out your bio + link to your blog.
Make sure you fill out your profile. Use a photo that matches the rest of your social media profiles. And make sure that your bio says exactly what you do so when people come across you they can easily tell what you and your blog are about. Also, if you’re trying to attract new readers, make sure you include a link to your blog in your bio. I’ve actually come across a few people who didn’t include one!
Here’s an awesome post from Wonderfelle Media on how to write an epic Pinterest bio.
Tips for pinning
– Create Pin-able titles.
Having a good blog post title is important when it comes to Pinterest. People probably aren’t going to click through to read your post if the title is vague or lousy. For instance, if you’re writing a post about your top Pinterest tips for bloggers, you don’t want to title it “What I do on Pinterest” or something like that. Instead, you should choose something like “How to Grow Your Blog with Pinterest.” 😉
Make it about the reader. You want to make sure that the title is telling the reader exactly what your post will give them. If you gave your post the first title, readers probably won’t read it because they might not care what you do on Pinterest. But they might want to know how they can use that post to help them grow their Pinterest presence.
– Create Pin-able images.
The key ingredient of turning a blog post into an awesome pin is a “pin-able” image (like the one at the end of this post). This means use high-quality photos! Every blog post that you write should include an attractive photo because attractive photos get pinned way more than low-quality ones.
I feel like vertical images are the best, but some people prefer horizontal ones. You should also try to include text in your photos so that people can read what the post is about by just looking at the photo. This makes it more eye-catching.
– Join (and be active on) group boards.
If you didn’t know already, group boards are boards where multiple pinners are allowed to pin. This is a great way to be able to share your blog posts with a much larger audience – I feel like this is the thing that helped me the most!
You usually join them by following the board’s creator and emailing them a link to your profile. You just want to make sure that you’re joining boards that are related to your blogging niche.
Here are 5 helpful lifestyle blog boards that I use:
- **Lifestyle Bloggers Group Board** 😉
- + Group Blog Board Share +
- Female Bloggers Free for All
- Bloggers United
- Top Blogs – Pinterest Viral Board
You can use PinGroupie to search for active group boards in any niche.
– Delete your pins sometimes.
I know this one sounds weird. Why would I want to delete my pins, if I’m trying to grow my Pinterest? But it helps! Basically, if you have a bunch of pins with only a few re-pins then you have a lower user rating. Pinterest will think that no one really likes what you’re pinning, even though this might not be true.
Go through your pins and delete any that only have a few re-pins, then pin them again to see if they get any more re-pins. If all of your pins have a good number of re-pins, then Pinterest will think everyone loves what you’re pinning and you’ll get a higher user rating.
While you’re at it, delete any pins that have nothing to do with your blog topics or brand because this helps too. If you don’t want to delete them, make a secret board to pin off-topic things. That’s what I do.
Tools to help
– Use a pin scheduling tool.
BoardBooster is a pretty stinkin’ helpful tool. You basically use it to schedule your pins so that you don’t have to spend foreverrr on Pinterest, pinning your content to your boards and group boards and pinning other people’s content and blah blah blah.
You can use it to schedule pins to your boards and to your group boards. Plus, you can use it to clean up your boards, to see when the best time for you to pin is, and other fun stuff. You do have to pay for it, but the plans start at only $5 a month so it’s super affordable!
I notice that a lot of other bloggers use Tailwind and love it, so maybe you want to check that one out too. I haven’t tried it, though.
If you aren’t going to use one of these tools, at least make sure you’re consistently active on Pinterest!
– Install ‘Pin It’ button on your blog.
You’ve probably seen ‘Pin It’ buttons on blogs. You know, the little button that pops up when you hover over an image on this blog? They’re super helpful because they make it easy for your readers to pin your blog posts. Here’s the tutorial I used about how to add them to WordPress blogs, plus 6 free buttons!
Other helpful Pinterest tips I’ve learned:
- I came across this post about Pinterest groups on Facebook from For Profit Blogging. These groups help people get re-pins. I briefly joined one of the groups to test it out for the purpose of this post. It seems to be an easy way to get a little bit of activity on your pins. Since this isn’t an organic activity, it doesn’t necessarily mean the people are actually interested in your blog. It helps make sure your pins are seen by more people though, which could help.
- Make sure to write a good description for your pins. When people search for a topic on Pinterest, it’s the descriptions that are filtered through for search results. So make sure all of your pins have keyword-rich and accurate descriptions!
- Make sure that you pin a healthy amount of your content and other people’s content. Pinterest likes you better when you mix it up and aren’t always promoting only your own pins. I’ve seen people say that they pin 5 other blogger’s pins for every 1 of their own. I’ve seen some people say they pin 5 other people’s pins for every 10 of their own. I don’t think it really matters how specific you are, just make sure to mix it up. Since I use BoardBooster, mine is kind of random – but I always am sure to schedule pins from other blogs.
- Add social media sharing buttons to your blog posts so that people can easily pin them (and share them on other social media sites!) There are many plugins for this. I use AddThis share buttons, but if you just do a search you’ll find a lot of options!
- Don’t just pin random things on random boards. Make categorized boards so that every pin has a place and all of your boards make sense. And make sure that you pin good quality pins that don’t have broken links.
- Arranging your boards in a certain way is great too. Some people arrange their boards by category so that similar boards are next to each other. I arrange mine alphabetically; either way, works. This just makes it easier for people to navigate and it makes things flow better.
- Promoted pins help bloggers out a lot. I’ve never tried them yet, but I’ve only heard great things about them. Basically, you pay Pinterest to show your pins to your target audience; everyone says that it’s worth the money. I plan to try this out soon.
Do you have any tips to improve blog traffic with Pinterest? Leave a comment and let me know!