This post contains affiliate links. You can view my disclosure here.
If you’re a blogger I’m sure you can agree that being a blogger is harder than it seems, right? There are so many hats we have to wear, so many things we have to learn, and so many things we have to stay up-to-date with.
If blogging is more than a hobby for you (or maybe if it is a hobby, too) then there are going to be times when you have to decide whether or not to invest money into something. There are so many things people spend money on – stock photos, a photographer, virtual assistants, courses, and more.
What’s worth the money and what’s not?
Well, today I thought I’d share the 6 best blog investments I’ve made for my blog!
1- A good camera.
This is an investment I really wish I would’ve made sooner for my blog. If I had, I’d probably be much better with photography than I am right now because I’m still learning. The camera doesn’t have to cost thousands of dollars, either. The one I got (right here) was just $430 and it does the job. If your phone takes good photos, that’s awesome. But if your phone is like mine, don’t wait too long to invest in a good camera. I mean, look at the difference between my photos from just one year ago compared to now!
2- A good design.
This was something I did right from the start because I knew it would be important. It’s fine to use a free blog design at first, when you’re just getting into blogging and you’re still not sure about it. But after you’re starting to get serious, a good design is important because it helps you look more professional and allows people to get a feel for what your blog is about. If you use WordPress and you’re looking for a good theme, here are a few places I recommend:
3- An email marketing service.
I’ve talked about this before, but an email list is so important for your blog. It’s how you can build your tribe and stay in contact with people who really want to hear what you have to say. Again, this is something I wish I had invested in sooner after I started my blog. I use MailerLite for my email list and I honestly love them. MailerLite is super simple to use, it’s free for up to 1,000 subscribers and it’s inexpensive after that. I mean, Convertkit (the service many bloggers recommend) would cost me $79 per month if I used them right now, and MailerLite is costing me $20 for the same amount of subscribers. If you’re looking for a good email service, I recommend going with MailerLite!
4- A Pinterest scheduling tool.
Don’t underestimate the power of Pinterest. If you’re not getting as much traffic as you’d like and you’re not using Pinterest, a pin scheduling tool will help so much! I wrote a post about my Pinterest growth that you can read right here if you don’t believe me. I used to use BoardBooster (and loved it) but apparently since it wasn’t approved by Pinterest, they shut down and you can no longer use it. So, I recently switched to Tailwind and it’s been working like a gem. Definitely worth the investment! And you can use Tailwind free for 1 month if you sign up with this link here!
5- A good course.
There are tons of expensive courses out there when it comes to blogging and it can be hard to know which ones are worth it. To be completely honest, some courses are a waste of money and you might learn that the hard way. But there are two I’ve taken that I 100% recommend and they’re from two amazing bloggers: Melyssa Griffin and Allison Marshall. I took Melyssa’s List Surge course and it was SO helpful. If you’re looking to build your email list, you should definitely look into it. I also took Allison’s Productivity Party and I loved it. If you need tips on productivity, goal-setting, and things like that, it’s worth it!
6- Helpful books.
The final best investment I’ve made for my blog was purchasing books about blogging. Books are helpful for learning pretty much anything, including blogging. Yes there is a lot of free reading material about blogging online, but there are still a lot of books worth the small investment. If you want to learn from people’s real blogging experiences and get all of the info in one place, then I suggest these awesome books:
- How To Blog For Profit: Without Selling Your Soul
- Blog, Inc.: Blogging for Passion, Profit, and to Create Community
- Leverage Your Lifestyle Blog
What’s one of the best blog investments you’ve made for your blog? Let me know in the comments!